It is important that the Classification Office is informed about any developments or changes in how people use and feel about entertainment media like films and games, so that the classification decisions we make match the context we're working in. Research is also a way for the Classification Office to get feedback on the classification system, and identify what New Zealanders think works and what could be improved.
Here is just some of the research the Classification Office has produced. Click on a research title to jump down to the summary:
You can find the full set of research reports dating back to 2001 on the Research page of the main website.
Our research and consultation project explores the effects of viewing sexual violence in mainstream commercial media such as movies, TV shows and games. Stage 1 of the research involved a number of focus groups with teenagers, and Stage 2 involved participants from 20 different organisations including NGOs, government officials, academics and others.
We commissioned Colmar Brunton to carry out a survey of the public's views about, and understanding of, the classification system - and about New Zealanders' changing media use habits. This representative survey of 1,000 people found that New Zealanders continue to have a high level of trust in the classification system, despite a rapidly changing entertainment media environment. This research follows on from similar research conducted in 2006 and 2011.
This analysis compares the classifications assigned to films and games by different countries. Classifications around the world can be substantially variable as are the symbols, names and meanings used on classification labels. It is interesting to find out what is similar and what is different between New Zealand's classification system and those of other countries.
The survey presents the results of an online survey of 507 New Zealanders aged 16 to 18, in which respondents were asked about their perceptions and use of the classification system for films and games. The survey findings indicate that young New Zealanders are accepting of the idea of having restrictions on certain films and games, both for themselves and for those younger than them.
In discussion groups, young people also told us that although they feel they are on the whole mature enough to handle most types of content, they want to be able to make informed choices about films and games in order to view or avoid certain content. Young people also mentioned being disturbed by content they had seen prior to being old enough to handle it and expressed a desire for some kind of warning about content in films both for themselves and for those younger than them.
This qualitative study presents the views of 23 participants who told us their thoughts on the current classification system, how they use it in making decisions about films and games for themselves and young people, and what their ideal classification system would look like. The study expands qualitatively on the findings of a major survey: Understanding the Classification System - New Zealanders' Views, published in June 2011
The Classification Office commissioned market research company UMR to recruit 24 members of the public aged 18 and over to participate in two focus groups. These groups explored game-player and non-game-player levels of comfort with violence in games, and perceptions of the classification system in relation to games. The research probed participants' feelings about young people having access to violent games.
This is a joint research project by the Broadcasting Standards Authority and the Office of Film and Literature Classification. In this research, carried out by Colmar Brunton, focus groups, individual interviews and online bulletin boards were used with New Zealand adults and teenagers to explore their tolerance for and levels of comfort/discomfort with depictions of violence in audio-visual entertainment. Participants viewed short clips which depicted different types of violence in a variety of contexts.