The aim of this research was to improve understanding of what players enjoy about video games, and to explain their preferences for particular games.
This research project involved video game players ranging from children as young as seven through to players in their early 40s; parents of young games players; games industry representatives; and games reviewers.
The research set out to gain insights into a number of issues including the attractions of playing video games, what impact games players think playing has on them and their behaviour, what players think about the violence in some games, and what parents think about video games.
Read the report from the BBFC website